"Being cost-conscious is part of the IKEA DNA.”
20 January 2012 – said IKEA’s chief financial officer in explaining why IKEA has seen profits rise by 10% globally, partially due to success in emerging markets such as Russia, China and Poland. Sales in these countries have increased by almost 7%, a factor the flat-pack furniture manufacturer says has contributed to their success. In addition, IKEA cut prices in the slow UK economy which also encouraged more business for the company.
There is a case study on IKEA in Business Advantage Intermediate, Unit 7. Available now: Business Advantage


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