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Cambridge English for Human Resources

Quote of the Week

"Being cost-conscious is part of the IKEA DNA.”

20 January 2012 – said IKEA’s chief financial officer in explaining why IKEA has seen profits rise by 10% globally, partially due to success in emerging markets such as Russia, China and Poland. Sales in these countries have increased by almost 7%, a factor the flat-pack furniture manufacturer says has contributed to their success. In addition, IKEA cut prices in the slow UK economy which also encouraged more business for the company.

BBC

There is a case study on IKEA in Business Advantage Intermediate, Unit 7.

Available now: Business Advantage

Intermediate Upper-intermediate Advanced

Download the Business Advantage brochure.


News from Cambridge	Tip of the Week
Latest: 23 January Congratulations to all of the finalists in the first ever nationwide intercollegiate marketing competition in English, held in Japan. The finalists all received a Cambridge Business English Dictionary, and the grand prize was ¥100,000 (€1,000).	The books have a modular approach, which means that your learners don’t have to study all the units from start to finish in the order they appear, although you may choose to do this. From 'How flexible is Business Advantage for my learners’ needs?' in the Business Advantage Teacher's Books.

All news

Blogs	Jargon Buster
Find out and comment on the latest business English and ESP news.	A look at vocabulary that is currently in the news.
When conversation gets fierce by Bob Dignen, author of Communicating Across Cultures	Price gouging


Activities	Book of the month
Professionally produced teaching materials to motivate any class.	Discover more about Cambridge’s extensive range of business English and ESP titles.
Branding	Cambridge English for Human Resources


Video and audio	Resources
Interviews with leading professional English writers and teachers.	All our extensive teaching material for our range of professional English titles in one place.
An interview in eight parts with Dr. Fons Trompenaars for Business Advantage	Including Business Advantage and Cambridge Business Skills series resources


Competition	Articles
Professional English Online is running a very special competition in collaboration with IATEFL BESIG. Business English teachers can win some fantastic prizes by creating a lesson plan for the website.	Be informed about what really matters in business English and ESP today.
For all the details, have a look at the Business English Lesson Plan competition.	The Advantages of Business Advantage by Marjorie Rosenberg

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